Website Design
Block LLC Website Redesign

Site Map

The proposed information architecture for the redesigned Block LLC website, organized to make the company, its services, properties, affiliates and people easier to understand.

Document
Site Map
Status
Proposed Structure
Purpose
Define the pages and navigation hierarchy
Objective

Make a complex organization easier to navigate

The site map organizes Block LLC around the questions visitors are most likely to ask: who the company is, what it does, what properties it represents, which companies are affiliated with it and who they should contact.

The proposed structure keeps the primary navigation concise while providing enough depth to support detailed service, property, company and leadership content.

Primary Navigation

Six clear entry points

The public website is organized around six primary areas.

01

About

Company history, credentials, locations, community involvement and career information.

02

Expertise

The services and capabilities offered across the Block LLC organization.

03

Properties

Property search, featured developments, leasing and sales opportunities.

04

Affiliates

The specialized companies and organizations operating within the Block network.

05

Our People

Leadership, professionals and team members across the organization.

06

Contact

Locations, contact information and clear paths for starting a conversation.

Proposed Hierarchy

Complete website structure

The following hierarchy represents the proposed public-facing pages and their relationship to one another.

00

Home

Primary introduction to Block LLC, its scale, capabilities, properties, affiliates and people.

01

About

Establishes the company’s identity, history, credibility and community presence.

  • About Block LLC Company overview and positioning
  • Our History Timeline, milestones and company growth
  • Leadership Executive and corporate leadership overview
  • Credentials Experience, scale, affiliations and recognition
  • Community Involvement Philanthropy, partnerships and civic participation
  • Locations Office locations and regional presence
  • Careers Employment opportunities and company culture
02

Expertise

Organizes the services and capabilities delivered across the Block LLC organization.

  • Expertise Overview Introduction to the full range of capabilities
  • Brokerage Leasing, sales and transaction services
  • Property Management Operational and tenant-focused property services
  • Development Planning, development and project execution
  • Construction Construction management and related services
  • Maintenance Property maintenance and facility support
  • Investment Services Investment strategy, acquisition and disposition support
  • Advisory Services Market knowledge and commercial real estate guidance
03

Properties

Provides access to current opportunities and demonstrates the scope of Block LLC’s portfolio.

  • Property Search Searchable sales and leasing inventory
  • Featured Properties Highlighted properties and opportunities
  • Featured Developments Major development projects and case studies
  • Property Detail Individual property information, media and contacts
  • Market Reports Research, reports and regional market insight
04

Affiliates

Explains the broader Block network and the role of each affiliated organization.

  • Affiliates Overview Introduction to the Block family of companies
  • Block Funds Real estate investment opportunities and fund management
  • Block Multifamily Group Multifamily specialization and services
  • Block Hawley Affiliate overview and relationship to Block LLC
  • Oakwood Affiliate overview and specialized capabilities
  • Additional Affiliates Space for future or supporting organizations
05

Our People

Makes it easy to understand the experience and expertise of the people behind the organization.

  • People Directory Searchable or filterable team listing
  • Executive Leadership Senior leadership and company direction
  • Corporate Leadership Operational and departmental leadership
  • Team Member Profile Individual biography, expertise and contact information
06

Contact

Provides clear contact pathways for visitors, clients, tenants, partners and prospective employees.

  • Contact Block LLC General inquiry form and company contact information
  • Office Locations Addresses, maps and local contact details
  • Service Inquiry Contact pathway related to specific expertise
  • Property Inquiry Contact pathway associated with a property or listing
Supporting Pages

Essential pages outside the primary navigation

Some pages support the website but do not need a prominent place in the main navigation.

News and Insights

Company announcements, market commentary, reports and project updates.

Search Results

Website-wide search results for pages, properties, people and resources.

Privacy Policy

Privacy, data collection and website-use information.

Terms of Use

Terms governing use of the public website.

Accessibility

Accessibility statement and contact pathway for assistance.

404 Page

Helpful recovery page for missing or outdated links.

Content Relationships

Pages should connect related information

The site map defines the hierarchy, but visitors should not be forced to return to the main navigation every time they want to explore a related topic.

Services to People

Expertise pages should feature the relevant professionals responsible for those services.

Properties to Contacts

Property pages should connect visitors directly with the appropriate broker or team member.

Affiliates to Capabilities

Affiliate pages should explain both the organization and how its capabilities relate to the broader Block network.

Navigation Principles

The structure should remain understandable as the site grows

01

Primary navigation labels should be short and immediately understandable.

02

A page should live in the section where visitors are most likely to look for it.

03

Related content should be connected through contextual links rather than duplicated across multiple pages.

04

New pages should fit within the established hierarchy before creating new top-level navigation categories.

05

The site map should support both direct navigation and entry through search engines, shared links and property listings.